SS25 Highlights

We don’t think about it much, but our feet are the foundation of our ride. That is why we decided it was time to design the perfect bike sock from the ground up. The Wild Rye Bike sock is knit with a nylon, recycled poly (COOLMAX®), lycra blend for the ultimate soft touch and the right balance of stretch and compression. Featuring a 6" cuff to keep dirt and gravel out of your shoes, these high performance, lightweight socks are the perfect partner for your day in the dirt, whether you’re mountain biking, trail running, or hiking.

Microfiber towels are the perfect keep in the car, or bike bag, do-everything item. Use to brush off dirt and sweat, dry off after a dip in the river/lake, or to cover up while you change in the parking lot. This towel features a unique and creative seasonal print.

The reigning MVP of after-work rides. The five-time conference champion of looking better with wear and dust. This is the undefeated champ of jorts. Do not accept imitations or substitutes. Our mainstay jorts have been improved with wider leg openings to accommodate quads like yours. They fit off the leg, but not quite baggy. We improved the fit, but we didn't tinker with our full-flex Performance Denim fabric, which has propelled Ripton to #1 on Jorbes Magazine's list of top Jorts syndicates. For comfort in the saddle and extra-high karate kicks, these jorts have a gusseted crotch. They also have pockets. You know what those are for.

The Men's Ride Short has been built for the trails-and with our Havoc Durablend material, quiet 4-way stretch fabric, and UPF 50+, you'll be ready for all pedal-fueled adventures.

This shirt isn't just a piece of fabric—it's a whole dang mood. With its boxy, laid-back fit, you'll be turning heads on the trail and at the brewery. The Lil’ Party Shirt is a party trick, but in clothing form. We've dialed up the tech and breathability to keep you cool, because let's face it, sweat stains are so last season.

Icon is the perfect year round staple. It excels both on and off the mountain in all conditions. This simple design uses our ultra-lite Merino Air-Con fabric. Nature's climate control—It keeps you cool when you're hot, warm when its not. Pack less. Do more. Fit: Standard Features: - Anti odour - Temperature regulating - Breathable - Straight hem. - Fabric: Merino Air-Con Weight: 140gsm Blend: 83% Merino Wool 13% Nylon 4% Elastane

- UPF 50+ rated fabrics - Front fabric slightly perforated for better breathability - Raw-cut sleeve endings for comfort - Higher collar on back and long sleeves for added sun protection - 3 rear cargo pockets and additional zippered security pocket - Elastic at waist to keep jersey in place and support loaded pockets - YKK® Vislon® zipper for easy use

The Women's Ride Short has been built for the trails—and with our Havoc Durablend material, quiet 4-way stretch fabric, and UPF 50+, you'll be ready for all pedal-fueled adventures.

Equally at home on tarmac or gravel, the Unlimited Cargo Bibshort knows no limits. This four-pocket short is ready for your next adventure. - Made for fast riding on unlimited terrain - Affinity Pro Lycra® fabric on inside of leg for outstanding stretch and rebound - 2 mesh rear pockets built into mesh bib straps - 2 cargo-style side pockets with flap over top to keep stuff from falling out - KISS Air2 seat pad for long-distance comfort - GIRO4 leg grippers

Designed with performance in mind, Sutro gives cyclists a bold and versatile look that they can confidently wear on and off the bike.

Hightop sneakers, mullets, and the Walkman. Flashback to 1987 with the archive-inspired Smith Ultralite sunglasses. The retro ski goggles vibe lives on in these heritage-style shades, featuring a cylindrical shield lens with ventilation holes. ChromaPop™ lens tech keeps the future in focus with contrast and color-boosting optics. Parachute pants and breakdancing lessons not included.

Inspired by runners everywhere, Corridor SQ is a square lens-shaped version of Corridor, designed to flawlessly complete the look for both an active and casual lifestyle with attitude. The semi-rimless shield sunglass features an Unobtainium® nosepad to help prevent bobbing while the Unobtainium® earsocks help increase retention for a no-slip grip that’s perfect for any activity. For enhanced color and contrast everywhere you go, Prizm™ Lens Technology provides the details.

Charge any trail in the Wildcat— Smith’s full coverage, hybrid construction, cylindrical lens sunglass. Constructed from durable Evolve™ frame material and flexible TPU used in Smith goggles, the Wildcat provides coverage and protection like a goggle with the airflow and comfort of a sunglass. Equipped with two-position nose pads and megol temples for no-slip fit, the Wildcat also comes with a bright light ChromaPop™ lens and a secondary clear lens for low-light overcast days or rides with heavy tree canopy. Product Details: Vision - ChromaPop™ lenses enhance contrast and natural color to make the details pop - Smudge and moisture resistant coating for easy cleaning and clear optics - 100% UV protection Fit / Integration - Medium fit, extra-large coverage - 5-base cylindrical lens - Two-position adjustable nose pads - Megol temple and nose pads provide non-slip grip so glasses stay put Frame - Hybrid TR90 and TPU frame - AutoLock hinges hold frames open for easy one-hand on and off