Time

TIME's debut Allroad bike has quickly notched several firsts - our ADHX (Alpe d'Huez X) is the first of its kind to incorporate Bio-Based Dyneema®, the World's Strongest Fiber, to build a better-performing machine. It's the first to utilize braided carbon structure (BCS) manufacturing, a TIME exclusive that outperforms traditional carbon prepreg construction in almost every way by incorporating several types of fiber into each multidirectional braid. The ADHX is first in quality and tolerance control thanks to our highly accurate resin transfer molding (RTM) process and is manufactured entirely in the EU using one of the most sustainable manufacturing processes in the industry. TIME's first performance allroad offering is more than a cursory nod in many ways. The arrival of the ADHX makes it the clear leader in a crowded field with a pedigree to spare, an iconic look and an attitude eager to make a splash.

TIME's debut Allroad bike has quickly notched several firsts - our ADHX (Alpe d'Huez X) is the first of its kind to incorporate Bio-Based Dyneema®, the World's Strongest Fiber, to build a better-performing machine. It's the first to utilize braided carbon structure (BCS) manufacturing, a TIME exclusive that outperforms traditional carbon prepreg construction in almost every way by incorporating several types of fiber into each multidirectional braid. The ADHX is first in quality and tolerance control thanks to our highly accurate resin transfer molding (RTM) process and is manufactured entirely in the EU using one of the most sustainable manufacturing processes in the industry. TIME's first performance allroad offering is more than a cursory nod in many ways. The arrival of the ADHX makes it the clear leader in a crowded field with a pedigree to spare, an iconic look and an attitude eager to make a splash.

Alpe d'Huez is more than a climb in Le Tour. Helicopters, police escorts, blue smoke, screaming face-painters, and a crowd of 300,000 cycling fans guarantee that every visit to this legendary summit will be crowned forever in glory. It's this unmistakable marriage of history, spectacle, colossal effort, sportsmanship, and beauty that is woven into every Alpe d'Huez frame we make. To ride the new TIME Alpe d'Huez disc is to enjoy something that eludes description that can't be duplicated by any other bike. This is the Ultimate Road Bike. We took the Vectran®enhanced structure of the ADH 01 and increased the amount of light and stiff Toray M40J, and added Dyneema®, the World's Strongest Fiber, to create our most advanced BCS hybrid blend ever.

ADHX 45 COULD BE YOUR TIME IF:

• Google Maps can't figure out where you are most of the time
• What appears to be a vicious sock tan wipes off with a wet washcloth
• You know exactly where that Forest Service road connects, and HIGHLY recommend it
• You don't own a pump gauge that goes past 60psi

TIME's debut Allroad bike has quickly notched several firsts - our ADHX (Alpe d'Huez X) is the first of its kind to incorporate Bio-Based Dyneema®, the World's Strongest Fiber, to build a better-performing machine. It's the first to utilize braided carbon structure (BCS) manufacturing, a TIME exclusive that outperforms traditional carbon prepreg construction in almost every way by incorporating several types of fiber into each multidirectional braid. The ADHX is first in quality and tolerance control thanks to our highly accurate resin transfer molding (RTM) process and is manufactured entirely in the EU using one of the most sustainable manufacturing processes in the industry. TIME's first performance allroad offering is more than a cursory nod in many ways. The arrival of the ADHX makes it the clear leader in a crowded field with a pedigree to spare, an iconic look and an attitude eager to make a splash.

Selecting the bike that is designed for your rides will yield the most 'smiles per mile.' If rougher gravel roads only feature occasionally, you'll enjoy the improved handling and road feel of the ADHX. If you primarily ride pavement, you might not need a 'gravel' bike at all – It's amazing what can be ridden quickly and comfortably aboard the Alpe d'Huez sporting a supple 28c tire. If you want to get lost on unimproved back roads and could almost justify a mountain bike, the capabilities of the ADHX 45 could be perfect.

Alpe d'Huez is more than a climb in Le Tour. Helicopters, police escorts, blue smoke, screaming face-painters, and a crowd of 300,000 cycling fans guarantee that every visit to this legendary summit will be crowned forever in glory. It's this unmistakable marriage of history, spectacle, colossal effort, sportsmanship, and beauty that is woven into every Alpe d'Huez frame we make. To ride the new TIME Alpe d'Huez disc is to enjoy something that eludes description that can't be duplicated by any other bike. This is the Ultimate Road Bike. We took the Vectran®enhanced structure of the ADH 01 and increased the amount of light and stiff Toray M40J, and added Dyneema®, the World's Strongest Fiber, to create our most advanced BCS hybrid blend ever.