We Believe That Life is Better on Bikes
That's why, for 30 years as an independent shop, we have gone the extra mile to deliver the best possible customer service, selection, and experiences to the bike community of Portland.
In 1994 Dave Guettler was rolling around Portland with Mike Sinyard, founder of Specialized, to scout potential sites for a bike store.
Five months later River City Bicycles opened its doors with cherry wood fixtures that Dave crafted himself and Specialized as one of its foundational brands. Both businesses have continued their paths of innovation as well as instilling the love of cycling in as many people as possible.
Over the years, we've been honored to be named Best Bike Shop in Willamette Week’s Best of Portland readers' poll, and have made BRAIN’s Top 100 Bicycle Retailers list many times.
We’re also proud to support local cycling through partnerships with awesome organizations like Northwest Trail Alliance, Sorella Forte, and more.
Celebrating 30 Years!
Thank you from the bottom of our bike hearts for coming out and celebrating with us! It was so great to see everyone from the first shop employee to new and long time customers. You all make this dream happen! Watch The Highlights *And yes, guy the hoping for a job in the video...got the job a few weeks later!
The Single Bike Shop Dream
"There's got to be a different way of doing things. The concept of opening a single store with a strong community tie-in, catering to enthusiast-type cyclists, just seemed like a lot more fun to me than running multiple stores." Watch The Interview