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We Believe That Life is Better on Bikes

That's why for 25+ years we have gone the extra mile to deliver the best possible customer service, selection, and experiences to the bike community of Portland. 

About us

Established in 1995.

Founder and owner David Guettler moved to Portland in 1995 specifically to open River City as the ultimate bike shop of his dreams. He and the staff work very hard to deliver the highest level of customer service.

Named Best Bike Shop by Willamette Week's Best of Portland 2019-2022 reader's poll. We have been named a 'Top 100 Bicycle Retailer' every year since opening in 1995, and were named 'Best Bike Shop' in the nation in 2010 by Bicycle Retailer magazine. 

Proudly sponsoring local cycling organizations like The Street Trust, Northwest Trail Alliance, Sorella Forte, and more. 

river city store and team


What Our Customers are Saying