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SALE

UP TO 30% OFF STOREWIDE + ADDITIONAL 10% OFF Sale Items* 

 
Sale Ends Monday
  Discount Already Applied  *Terms & Conditions





Cycling Gift Guide | Start Shopping




 
Santa Cruz Bikes

SALE

 
$5,025.00
$6,700.00
$2,360.00
$2,950.00
$4,040.00
$5,050.00
$2,680.00
$3,350.00
$2,840.00
$3,550.00
$5,480.00
$6,850.00
$864.00
$1,080.00
$3,252.00
$4,065.00
$5,240.00
$6,550.00
$1,080.00
$1,350.00

Find Your Ride

Since 1995, we've been here, probably gone there, want to ride everywhere, and aren't going anywhere.
Any questions?


RCB Originals

Our line of branded hats, t shirts, cycling kits, coffee mugs, and anything else we dream up.

MLK Store 

The flagship store on MLK Jr. Boulevard is our original location. We stock a wide variety of bikes, components, accessories, shoes, and apparel from the best brands. You'll find everything you need for a great ride and a full service department to keep you rolling. 

Belmont Store

Our Belmont store specializes in pedal-assist electric bikes, as well as bikes from Surly, All-City, Salsa, and Giant Bicycles. Our e-bike selection includes models for all types of riding - city, road, mountain, gravel, and more. Stop by to test ride an e-bike with one our expert sales staff or schedule service with our experienced mechanics.